Tag Archives: social media

Website Optimization: Ways To Make Your Website More Interactive

One of the primary challenges that businesses face in online marketing is keeping their existing customers engaged with their brand, as well as being able to interact with potential new customers who visit their websites. Below we list several website optimization methods that can help make your website more interactive for users to help your business achieve this level of engagement with site visitors.

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5 Questions to Ask Your Prospective SEO Consultant

In small business, every decision is a major one. Hiring the wrong employee, choosing the wrong vendor, or spending your marketing dollars in the wrong place can set you back dramatically. For small businesses that see great opportunity to expand their client base online, choosing a competent search engine optimization (SEO) consultant to make their investment is essential. SEO is the process of building a website's relevance,...
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Elements of a Well-Rounded Inbound Marketing Strategy

All business owners know that marketing plays an essential role in the overall growth and sustainability of their companies. Marketing works to attract new customers and also to retain existing ones. For marketing professionals, there are two different fundamental practices for marketing to consumers – Outbound marketing and inbound marketing. Outbound marketing strategies include many old-hat channels of reaching consumers by pushing out direct mail pieces, radio,...
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3 Essential Strategies for Content Marketing

In a post-Penguin world, SEO will be led by what it always should have been – great content. Producing, distributing and recycling great content is the future of SEO, and if your website doesn't have a fine-tuned content marketing strategy, be prepared to be left in the dust. Creating and marketing exceptional content, whether that be a blog post, infographic, video, podcast or any other interactive...
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3 Simple Social Media Strategies for Small Businesses

For small businesses that are looking to gain traction with local consumers online, social media marketing has become an incredibly effective and cost efficient method of connecting with local consumers and increasing brand visibility in the local search results. A recent statistical analysis from social media analytics provider Pingdom offers significant insights to the demographics of users, signifying similar usage of social media platforms...
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The Positives & Negatives of Twitter

I'm a Twitter addict. There, I said it (not that my wife didn't already know). Even before social media became a primary driving force for breaking news, I was a self-admitted media junkie who consumed as much (often sensationalized) information I could get my hands on. From Bloomberg and CNN to ESPN.com and Yahoo Finance, I would soak up as much news as I could. Then, I...
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