Tag Archives: keyword research

Don’t Underestimate the Inbound Value of Longtail Keywords

When you’re building an SEO campaign for your website, there are a variety of tactics that you can engage in in order to drive higher levels of inbound traffic. While many SEO marketers hone in on the keywords that have the highest search volumes as a way to generate inbound traffic, failure to recognize the value of longer phrases, less trafficked phrases (longtail keywords) to generate...
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5 Must-Have Tools for DIY SEO

I've noticed a trend in my consulting business of late that more and more businesses are interested in my SEO coaching services rather than a full-on SEO program. Hiring an SEO coach to complement the DIY SEO efforts can be ideal for some businesses that have a marketing staff with technically savvy employees. DIY SEO helps keep costs...
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Local Organic SEO Campaign Strategies

To rank well in the local organic search results, your web pages need to be highly relevant to local searchers. To accomplish the rankings you desire, you can optimize your website for organic search, a process known as local organic search engine optimization (SEO.) Achieving top local organic results is a time consuming process, but when executed correctly, local organic SEO campaigns can pay huge dividends...
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