All Things Search Engine Optimization (SEO) & Internet Marketing

5 Must-Have Tools for DIY SEO

I've noticed a trend in my consulting business of late that more and more businesses are interested in my SEO coaching services rather than a full-on SEO program. Hiring an SEO coach to complement the DIY SEO efforts can be ideal for some businesses that have a marketing staff with technically savvy employees. DIY SEO helps keep costs...
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Website Optimization: Ways To Make Your Website More Interactive

One of the primary challenges that businesses face in online marketing is keeping their existing customers engaged with their brand, as well as being able to interact with potential new customers who visit their websites. Below we list several website optimization methods that can help make your website more interactive for users to help your business achieve this level of engagement with site visitors.

Produce Content Worth...

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5 Questions to Ask Your Prospective SEO Consultant

In small business, every decision is a major one. Hiring the wrong employee, choosing the wrong vendor, or spending your marketing dollars in the wrong place can set you back dramatically. For small businesses that see great opportunity to expand their client base online, choosing a competent search engine optimization (SEO) consultant to make their investment is essential. SEO is the process of building a website's relevance,...
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5 Great Platforms for Article Marketing SEO

Despite what some search engine optimizers might believe about the value of article marketing as a viable resource for SEO campaigns, it is clear to me that articles definitely hold significant value. It was really a knee-jerk reaction for SEOs to discredit the use of article marketing for off-site optimization in a post-Penguin landscape. I can see why some of the SEOs (that got penalized by...
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Elements of a Well-Rounded Inbound Marketing Strategy

All business owners know that marketing plays an essential role in the overall growth and sustainability of their companies. Marketing works to attract new customers and also to retain existing ones. For marketing professionals, there are two different fundamental practices for marketing to consumers – Outbound marketing and inbound marketing. Outbound marketing strategies include many old-hat channels of reaching consumers by pushing out direct mail pieces, radio,...
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Local Organic SEO Campaign Strategies

To rank well in the local organic search results, your web pages need to be highly relevant to local searchers. To accomplish the rankings you desire, you can optimize your website for organic search, a process known as local organic search engine optimization (SEO.) Achieving top local organic results is a time consuming process, but when executed correctly, local organic SEO campaigns can pay huge dividends...
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3 Essential Strategies for Content Marketing

In a post-Penguin world, SEO will be led by what it always should have been – great content. Producing, distributing and recycling great content is the future of SEO, and if your website doesn't have a fine-tuned content marketing strategy, be prepared to be left in the dust. Creating and marketing exceptional content, whether that be a blog post, infographic, video, podcast or any other interactive...
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3 Simple Social Media Strategies for Small Businesses

For small businesses that are looking to gain traction with local consumers online, social media marketing has become an incredibly effective and cost efficient method of connecting with local consumers and increasing brand visibility in the local search results. A recent statistical analysis from social media analytics provider Pingdom offers significant insights to the demographics of users, signifying similar usage of social media platforms...
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In SEO, Top Rankings Aren’t Everything

The job of a search engine optimization consultant has evolved greatly over the last few years. No more is SEO just a narrowly scoped task to get clients ranked in the top 3 for their targeted keyword terms and then calling it a day. Top rankings are nice, but that's not the ultimate goal of the client who is paying the SEO consultant to his/her services....
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