Category Archives: Search Engine Marketing

This blog category is for blogs that discuss search engine marketing techniques such as link building, search engine optimization and pay per click advertising.

Why Content Marketing & Link Building Go Hand-in-Hand

Content marketing and link building are two strategies companies use to work toward the same goals - driving qualified traffic, converting visitors into buyers, and building long-lasting relationships with those customers. The effectiveness of each strategy is amplified when implemented together. If you're not taking a content marketing mindset into your link building strategy, your inbound marketing and ...Read More

Negative SEO is Alive and Well: What You Need to Know to Combat/Prevent It

On my All Things SEO Blog I typically like to share basic to intermediate level strategies for businesses that are interested in improving their online visibility through SEO and other Internet marketing strategies. This post, though, touches on a deep, dark, evil, subject related to SEO that up until a couple of months ago I had never had to worry about, and that's Negative SEO. Unfortunately,...
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11 HTML Tags that Impact Organic SEO Success

In SEO, so much of the industry discussion centers around developing great keyword-centric content and building as many quality links as possible. While these two topics are absolutely essential ingredients in successful SEO strategies, there's a lot more technical HTML based components that also play into to creating SEO friendly web pages that rank well organically. While this isn't a comprehensive list but, below are 11 essential...
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Empower Your 2014 Atlanta SEO Strategy With These Essential Resources

Whether your business is in retail, healthcare, or consulting, Atlanta has competitive search markets for countless industries and professions. To get your Atlanta SEO strategy flowing in the right direction, it's important to have your resources in a row. In this gem, you'll be treated with a wealth of tips and resources to empower your local SEO strategy in 2014. So bookmark this page and use...
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5 Questions to Ask Your Prospective SEO Consultant

In small business, every decision is a major one. Hiring the wrong employee, choosing the wrong vendor, or spending your marketing dollars in the wrong place can set you back dramatically. For small businesses that see great opportunity to expand their client base online, choosing a competent search engine optimization (SEO) consultant to make their investment is essential. SEO is the process of building a website's relevance,...
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5 Great Platforms for Article Marketing SEO

Despite what some search engine optimizers might believe about the value of article marketing as a viable resource for SEO campaigns, it is clear to me that articles definitely hold significant value. It was really a knee-jerk reaction for SEOs to discredit the use of article marketing for off-site optimization in a post-Penguin landscape. I can see why some of the SEOs (that got penalized by...
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Local Organic SEO Campaign Strategies

To rank well in the local organic search results, your web pages need to be highly relevant to local searchers. To accomplish the rankings you desire, you can optimize your website for organic search, a process known as local organic search engine optimization (SEO.) Achieving top local organic results is a time consuming process, but when executed correctly, local organic SEO campaigns can pay huge dividends...
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3 Essential Strategies for Content Marketing

In a post-Penguin world, SEO will be led by what it always should have been – great content. Producing, distributing and recycling great content is the future of SEO, and if your website doesn't have a fine-tuned content marketing strategy, be prepared to be left in the dust. Creating and marketing exceptional content, whether that be a blog post, infographic, video, podcast or any other interactive...
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In SEO, Top Rankings Aren’t Everything

The job of a search engine optimization consultant has evolved greatly over the last few years. No more is SEO just a narrowly scoped task to get clients ranked in the top 3 for their targeted keyword terms and then calling it a day. Top rankings are nice, but that's not the ultimate goal of the client who is paying the SEO consultant to his/her services....
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The Positives & Negatives of Twitter

I'm a Twitter addict. There, I said it (not that my wife didn't already know). Even before social media became a primary driving force for breaking news, I was a self-admitted media junkie who consumed as much (often sensationalized) information I could get my hands on. From Bloomberg and CNN to ESPN.com and Yahoo Finance, I would soak up as much news as I could. Then, I...
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