Category Archives: Inbound Marketing

Don’t Underestimate the Inbound Value of Longtail Keywords

When you’re building an SEO campaign for your website, there are a variety of tactics that you can engage in in order to drive higher levels of inbound traffic. While many SEO marketers hone in on the keywords that have the highest search volumes as a way to generate inbound traffic, failure to recognize the value of longer phrases, less trafficked phrases (longtail keywords) to generate...
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Elements of a Well-Rounded Inbound Marketing Strategy

All business owners know that marketing plays an essential role in the overall growth and sustainability of their companies. Marketing works to attract new customers and also to retain existing ones. For marketing professionals, there are two different fundamental practices for marketing to consumers – Outbound marketing and inbound marketing. Outbound marketing strategies include many old-hat channels of reaching consumers by pushing out direct mail pieces, radio,...
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