Organic SEO is the purest form of search engine marketing. In organic SEO, webpages are ranked on the basis of relevancy and authority for a particular topic or keyword phrase. Building this relevancy and authority is a time consuming but rewarding process for businesses because organic search results tend to have positive long-lasting effects on the overall success and ROI for the website.
As an organic SEO consultant, I pride myself on working together with my clients to gain valuable insights on their business that will have a positive impact on their organic SEO strategies.
We’ll first work to identify the most relevant and profitable keyword phrases related to your products or services and then utilize best practices standards for achieving our organic SEO goals through both on-site optimization and off-site optimization channels.
With my organic SEO consulting services, the on-site and off-site organic SEO strategies that we’ll assess and implement for your website are:
- Comprehensive Keyword Research
- Creative, Highly Optimized SEO Copywriting
- Crafting of Custom Meta Tags to Increase Keyword Relevancy
- Develop an Effective Content Marketing Strategy
- Optimize Your Videos and YouTube Channels
- Build High Quality, Contextually Relevant Links Back to Your Website to increase authority
- Analyze Analytics to Determine Changes/Additions to the Campaign
Organic SEO Consultant: On-Site Optimization Process
As an organic SEO consultant, one of the first objectives I’ll want to complete is doing a thorough evaluation of the current structure of your website. I’ll analyze the website from top to bottom, evaluating such items as:
- The Navigation/Site Structure
- Current Meta Data – Page Titles, Descriptions, etc.
- Webpage URL Structure
- Current Website Content
After performing this evaluation, I’ll then offer ways to improve the current website structure (or offer insights on best practices for website redesigns) to ensure your site is built for optimal organic SEO friendliness.
I’ll then take the keyword research conducted and help you build out a suggested sitemap page structure for your website, laid out with brand new Meta Data and page URLs supporting our keyword targets for your products/services.
From there, we’ll modify the content for each web page for proper content structure, using proper header tags (H1, H2, etc.), natural keyword inclusion throughout the on-page content, as well as logical cross-linking to other related content on your website that users will find valuable.
As your organic SEO program evolves, we’ll continue to analyze ways to improve your on-site optimization for higher rankings and rates of conversion.
Organic SEO Specialist: Off-Site Optimization Strategies
On-site optimization is merely the start of a successful organic SEO strategy. Where organic SEO really starts making strides is in off-site optimization. Off-site optimization is a time consuming but highly critical, on-going process of building up your website’s reputation as a trusted and authoritative resource on the web.
Methods for off-site optimization have evolved dramatically. Organic SEO used to be a quantity based business – stuffing as many keywords as you could on your page and then building as many links as possible back to that page.
Now organic SEO is focused on quality. Producing high quality, valuable and original web content for users and distributing it through a variety of off-site resources such as your own blogs, industry relevant guest blogs, news outlets, etc., and promoting that content socially is what wins in organic SEO in 2013.
As an organic SEO specialist, I can help your company develop a solid and content marketing strategy that helps build your brand’s reputation and authority across the web to help drive top rankings that deliver tremendous ROI.
If your company is ready to achieve top rankings in the organic search results but doesn’t know how to get there, consider hiring an organic SEO specialist who can help guide the way. If you have any questions about any of my organic SEO consulting services or would like to have an in-house organic SEO specialist on their side, contact me for more information.