All Things Search Engine Optimization (SEO) & Internet Marketing

Why Content Marketing & Link Building Go Hand-in-Hand

Content marketing and link building are two strategies companies use to work toward the same goals - driving qualified traffic, converting visitors into buyers, and building long-lasting relationships with those customers. The effectiveness of each strategy is amplified when implemented together. If you're not taking a content marketing mindset into your link building strategy, your inbound marketing and ...Read More

Negative SEO is Alive and Well: What You Need to Know to Combat/Prevent It

On my All Things SEO Blog I typically like to share basic to intermediate level strategies for businesses that are interested in improving their online visibility through SEO and other Internet marketing strategies. This post, though, touches on a deep, dark, evil, subject related to SEO that up until a couple of months ago I had never had to worry about, and that's Negative SEO. Unfortunately,...
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11 HTML Tags that Impact Organic SEO Success

In SEO, so much of the industry discussion centers around developing great keyword-centric content and building as many quality links as possible. While these two topics are absolutely essential ingredients in successful SEO strategies, there's a lot more technical HTML based components that also play into to creating SEO friendly web pages that rank well organically. While this isn't a comprehensive list but, below are 11 essential...
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I’m Set to Speak at STC Atlanta’s April Chapter Meeting!

NOTE: The Venue of this Meeting has Changed to: IBM Security Systems facility 6303 Barfield Road NE Atlanta, Georgia 30328 One of the fun things I get to do as an SEO consultant is I'm often invited to present/speak to local groups, classes, or at events around the metro Atlanta area. A few months back I had the pleasure of ...Read More

Don’t Underestimate the Inbound Value of Longtail Keywords

When you’re building an SEO campaign for your website, there are a variety of tactics that you can engage in in order to drive higher levels of inbound traffic. While many SEO marketers hone in on the keywords that have the highest search volumes as a way to generate inbound traffic, failure to recognize the value of longer phrases, less trafficked phrases (longtail keywords) to generate...
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Empower Your 2014 Atlanta SEO Strategy With These Essential Resources

Whether your business is in retail, healthcare, or consulting, Atlanta has competitive search markets for countless industries and professions. To get your Atlanta SEO strategy flowing in the right direction, it's important to have your resources in a row. In this gem, you'll be treated with a wealth of tips and resources to empower your local SEO strategy in 2014. So bookmark this page and use...
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I’ll Be Presenting at Georgia Highlands College

I've recently accepted an invitation to speak to a group of college students at Georgia Highlands College about using Social Media (LinkedIn in specific) to help these students find jobs after they graduate. The presentation will be a part of Georgia Highland College's Passport to success program - a 4 day career preparation...
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5 Must-Have Tools for DIY SEO

I've noticed a trend in my consulting business of late that more and more businesses are interested in my SEO coaching services rather than a full-on SEO program. Hiring an SEO coach to complement the DIY SEO efforts can be ideal for some businesses that have a marketing staff with technically savvy employees. DIY SEO helps keep costs...
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Website Optimization: Ways To Make Your Website More Interactive

One of the primary challenges that businesses face in online marketing is keeping their existing customers engaged with their brand, as well as being able to interact with potential new customers who visit their websites. Below we list several website optimization methods that can help make your website more interactive for users to help your business achieve this level of engagement with site visitors.

Produce Content Worth...

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5 Questions to Ask Your Prospective SEO Consultant

In small business, every decision is a major one. Hiring the wrong employee, choosing the wrong vendor, or spending your marketing dollars in the wrong place can set you back dramatically. For small businesses that see great opportunity to expand their client base online, choosing a competent search engine optimization (SEO) consultant to make their investment is essential. SEO is the process of building a website's relevance,...
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